Panel Survey through a Network of University Research Centers

Survey research is often perceived as a straightforward approach; however, conducting a high-quality and valuable survey requires a rigorous sampling approach, similar to any other research method.

Recognizing the significance of diverse and voluminous sample data in surveys, iMAKE employs a network of University Survey Centers to establish and maintain a panel of survey participants with relevant backgrounds. These participants willingly engage in ongoing research projects.

By ensuring the right mix of survey participants, iMAKE is able to obtain the answers researchers need, distinguishing between superficial observations and impactful insights. This approach enhances the understanding of core issues in a research project.

Advantages of the Panel Survey


1. Targeted Segmentation:
The panel survey enables direct targeting of specific segments or groups of interest, allowing for granular demographic and psychographic screening options. It also provides wider access to survey participants across various geographical locations and demographic backgrounds, whenever necessary.

2. Speedy Insights:
Through the iMAKE dashboard, surveys can be rapidly launched from a specific University Survey Center, reaching out to other participating locations and resulting in prompt data collection. Most surveys can be completed within two days, and some can even be finished within hours, providing researchers with timely and necessary data.

3. Improved Response Reliability:
While achieving high response rates and obtaining accurate answers may present challenges, the panel study and services offered by iMAKE not only grant access to the right segment but also ensure higher response rates. This significantly enhances the reliability of the survey responses.


Benefits for Participating University Centers

1. Advancing Research Quality:
Participating in the panel survey through University Survey Centers promotes better research outcomes by enhancing the overall quality of research projects. The diversified and robust sample data collected through the panel helps researchers achieve more comprehensive and reliable results.

2. Increased Dissemination of Research and Knowledge:
By participating in the panel survey, University Survey Centers contribute to the dissemination of research findings and knowledge. This enables the broader academic community and the public to benefit from the research conducted within the network.

3. Sharing Resources:
The network of University Survey Centers facilitates efficient collaboration through the iMAKE dashboard and common survey instruments, allowing for better resource sharing and more cost-effective research endeavors.

4. Creating Hubs of Excellence:
Through the collaboration facilitated by the panel survey, each University Survey Center has the opportunity to be recognized as a hub of excellence in specific research domains. Additionally, by leveraging the network, each center can attract talented researchers, foster interdisciplinary research, and drive advancements in their respective fields.

5. Overcoming Locality Barrier:
The panel survey addresses the issue of limited access to research opportunities for individuals isolated by geographical location. This inclusive approach ensures equitable access to a broader range of participants, potentially enhancing the quantity and quality of research conducted.

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